48 HR REPACK

48 HR Repack is a packaging competition hosted by the Institute of Packaging Professionals in the Southeastern Chapter. It encourages students to consider responsible use of materials while improving the packaging functionality and practicality. It focuses is to design with the business objectives in mind while creating an original experience and building an emotional connection with the intended user.

In our design, we used the stacking strength and structural integrity of the can so there would be minimal material in our packaging and it would align with Coca- Cola’s sustainable goals. The cans separate by a “Tear & Share” experience, with the original inspiration of breaking a wish bone. We were chosen by Coca-Cola as their sponsor’s choice and tabled at the NextPack conference.

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